From the beginning, Vered has been known for her "healing hands” and transportive treatments. Several New York City editors have described her work as “more like a spiritual experience than a facial.” From the young age of 18, when she acquired her aesthetic license from cosmetology school in Tel Aviv, Israel; she was drawn towards holistic practices such as phytotherapy, bodywork and aromatherapy and quickly combined different alternative modalities into her practice.
The true motivator to create the VERED line centred around her very own challenging health issue. She turned to her massive collection of organic herbal remedies and tinctures that she had been extracting for years. Almost immediately, she started to experience the positive effects of her remedies and felt immediately empowered. She was both excited and humbled by the healing effect of nature and her ability to utilize it. This was the key to the alchemy of VERED: a botanical and organic line that blends her magical aromatherapy formulas into a base of therapeutic herb-infused oils that are truly magnificent, not only in scent but also in the effectiveness of each product.