S.W. Basics of Brooklyn have caught the eye of Gwyneth Paltrow in her GOOP blog, and they have snared our hearts. Made once a week in small batches, using sustainable ingredients and supporting local farmers, this gentle skin care line was founder Adina Grigore’s solution to heal her sensitive skin. Every jar of high-potency skincare she creates has a maximum of five ingredients, making it safe for even super-sensitive skin. "Simplicity is the essence of awesome" believes Grigore, and S.W. Basics is "no-frills" skin care made with the most pure, ethically-sourced ingredients she can find. With S.W. Basics, you get to smell pretty and look awesome while supporting sustainable agriculture and the overall health of communities. What’s not to love?