"My mission is to create the absolute healthiest, purest, most nourishing formulas.”
100% PURE isn’t just their name. So is their ingredient list. 100% PURE is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE is so important. They strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to their global community.
Their fruit dyed makeup are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier.