Back to (S.W.) Basics

Every once in a while, it’s nice to shed an old skin and reinvent yourself. Just ask S.W. Basics: this past spring, the Brooklyn based, sustainable skincare brand did a bit of a rebranding and launched some sweet new products. 


S.W. Basics has long been a CF favourite. It also caught the eye of Gwenyth Paltrow, and received the GOOP seal of approval. S.W. is all about high potency products with ingredients that are gentle enough for everyday use on sensitive skin. They favour minimalism and purity, as well as ethically sourced ingredients. What’s not to love? 


We adore the new packaging -- it’s clean, simple and totally refreshing. Perfect for summer. Tried and true favourites like the Cleanser, Toner and Cream are as good as ever in their sleek new packages. 


Parents will be happy to see the Baby Wash, Baby Soak, Baby Butter and Diaper Cream for their little ones. And everyone who’s been enjoying the sunshine will be extremely happy about the Day Serum, which is powered by aloe, shea and tamanu. Layer it under your makeup and SPF for a soothing, full day glow.  


Finally, while we’re absolutely swooning over all of the new products, CF co-founder Ingrid Doucet is particularly enamored with S.W.’s series of herbal waters. Available in Orange Blossom, Peppermint and Lavender, these waters will keep skin refreshed and hydrated. If you’re having trouble choosing between the three - you’re not alone. Here’s a quick guide that might help with your decision.


For mature skin, try the Orange Blossom Water; it's so fragrant and luxurious, you’ll feel your skin get boosted instantly. 


If you’re feeling anxious or stressed, try the Peppermint Water. It’s also a great cooling spray in the hot summer months.


If you have trouble sleeping or sensitive skin, the calming Lavender Water is the way to go. 


We’ve told you our new S.W. favourites -- what are yours?

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