Q & A with Shirley Pinkson, co-founder of W3LL PEOPLE

  We’ve always been a big fan of W3LL PEOPLE. Their passion for simple, authentic makeup is exactly the type of thing that we love, not to mention their uncompromising quality and focus on organic ingredients. They’re big fans of aloe vera, chamomile and green tea (among other ingredients), meaning that their makeup soothes and protects skin, unlike its commercial counterparts. It doesn’t hurt that W3LL PEOPLE  also provides impossibly flawless and light coverage.    

   For our June promotion we’re super thrilled to feature W3LL PEOPLE’s Nudist Colorbalm No. 1.  In true W3LL PEOPLE fashion, the Nudist Colorbalm works on two levels: organic omega oils and aloe nourish lips while adding a boost of colour and shine.  This bold shade of coral can be worn to its full intensity, imitating the vivid sea life that inspires its name, or it can be applied lightly, recalling the dusty coral shades of the desert.  Nudist Colorbalm No. 1 somehow manages to combine abundance and simplicity, making it the perfect summer go-to.  


1) What inspired you and your partners to start W3LL PEOPLE?

W3LL PEOPLE founders understand the makeup we put on our skin goes into our body. This simple fact inspires us to create innovative cosmetics using extraordinary quality, integrity and purity to achieve beautiful aesthetic results outside and healthy results inside. This modern approach to beauty is powered by W3LL PEOPLE’s “3” core principles: advanced performance, premium natural/organic/toxin-free ingredients, and sustainability (not to mention a good dose of mojo).


2) What would you suspect is lacking in the average person’s beauty routine?

Faster. Faster. Faster. 3 words that define our morning state of mind.
If the snooze button has become your morning practice, W3LL PEOPLE is here to help with a collection of high performance multi-taskers!


 3) We’re really excited about our June Promotion; any suggestions or tips for getting the most out of the Nudist Colorbalm #1? Why do you think this shade is flattering to most skin tones?

The summer sun calls for warm, bright colors and our Nudist ColorBalm 1 is all you need to rock this season’s sweetheart: coral.
For intensified color, apply it with W3LL PEOPLE’s portable lip brush.


 4) What are your favourite W3ll people products to wear together?

Our Expressionist Mascara, the Bio Brightener Stick, and the Bio Bronzer Stick are your 1-2-3 punch to radiant skin. Add in Nudist ColorBalm 1 in Coral, and you’ve upgraded your summer sizzle.


 5) Makeup wise, what would be difficult for you to live without?

My makeup must have is, hands down, Universalist Multi-Stick 9 in Nude Flush.
Our antioxidant rich Universalist can easily enliven your eyes, your cheeks AND your lips. Ditch the brush and apply using fingertips!
When I am in a pinch for time? I throw it in my purse and apply on the go.



Ingrid wearing Nudist ColorBalm 1 in Coral.

For the month of June, all orders over $200 (pre-tax) receive a Nudist ColorBalm 1 as a free gift!

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