Welcome W3LL People!

What happens when a makeup artist, cosmetic dermatologist and tree-hugging entrepreneur get together and decide to start a cosmetics company? You get W3LL People, an award winning green makeup line adored by editors, celebrities and fans across North America.


Grown out of Austin, Brooklyn and Santa Fe, the founding trio combined their individual skills and talents to create a beautiful and natural product range. Using experiences such as working on the launch and expansion of major cosmetics brands, creative directing and consulting on sustainable marketing practices, and as a leader in dermatological science and technology, the three founders' career paths came together to enable the creation of a natural cosmetic company that features a completely clean ingredient list for all products, including organic ingredients. Priding themselves on beauty products that offer "advanced performance, premium natural and organic ingredients, and social responsibility", W3LL People is a go-to for easy application, smooth formulations and a pretty finish.

The product range consists of mineral-based pigments, cream formulations and everything from foundation to powder to shadow to mascara. The products are great for many looks; a minimalist day look is accomplished with a quick go over of Narcissist Stick Foundation, a regular best of beauty-winner, and a swipe of Universalist Multi-Use Colorstick, a favourite of editors, on lips and cheeks. On the other hand, a dramatic night out look is achieved with a smudging of Elitist Mineral Eye Shadow and a double layer of Expressionist Bio Extreme Mascara

Check out the W3LL People line here, a new addition to the shop and find your new favourite product. 


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