S.W. Basics

S.W. Basics of Brooklyn have caught the eye of Gwyneth Paltrow in her GOOP blog, and they have snared our hearts.  Made once a week in small batches, using sustainable ingredients and supporting local farmers, this gentle skin care line was founder Adina Grigore’s solution to heal her sensitive skin. Every jar of high-potency skincare she creates has a maximum of five ingredients, making it safe for even super-sensitive skin. "Simplicity is the essence of awesome" believes Grigore, and S.W. Basics is "no-frills" skin care made with the most pure, ethically-sourced ingredients she can find.  With S.W. Basics, you get to smell pretty and look awesome while supporting sustainable agriculture and the overall health of communities. What’s not to love? 

 

Our Story // SW Basics of Brooklyn from S.W. Basics on Vimeo.

 

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